Campaign Design 1: Creating Your Sentence

The sentence, the essence of a story, a novel, a movie. The start of your campaign creation!

In our first episode on the journey to creating a complete campaign we look at your sentence: Somebody wants something badly by a specific time, and is having difficulty getting it using X because of Y.

The sentence tells us what exactly is going on, and why things are the way they are, it creates motivation, outlines our big story and allows us to form a framework from where to start.